EAST DUBUQUE, Illinois August 27, 2014 — Crescent Electric Supply's President and CEO Marty Burbridge and Senior Vice President Dick Schmid recently took the ALS Association's Ice Bucket Challenge to support the organization's efforts to #StrikeOutALS.
Schmid dedicated the challenge to the memory of a family member who struggled with ALS, also known as Lou Gehrig's Disease.
The challenge involves raising awareness of ALS by getting doused with buckets of ice water on video, posting that video to social media, then nominating others to do the same. People can either accept the challenge or donate to an ALS charity. Most participants, like Burbridge and Schmid, choose to donate and take the challenge.
Crescent Electric Supply Company is one of the largest electrical supply distributors in the U.S. The family-owned business has served contractors, institutional, and industrial customers with a broad line of electrical, industrial, and data communication products from 130+ branch locations in 26 states for over a century. In addition to the Crescent Electric brand, customers are served by BA Supply in Missouri, Interstate Electric Supply in Idaho, Mesco Electrical Supply in Ohio, Womack Electric Supply in Virginia and North Carolina, Stoneway Electric Supply in Washington, Oregon, and Idaho and National Electric Supply in New Mexico. The Company received the Best of the Best Overall Distributor Marketing Award for 2018 from the National Association of Electrical Distributors (NAED).