East Dubuque, Illinois (June 22, 2020) – Crescent Electric Supply Company today announced today its selection as a Silver Telly Winner in two categories for its recently created StockNOW promotional video. The video, which promotes Crescent’s onsite inventory management programs, is the company’s first non-industry specific national marketing award. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and includes Dow Jones, Duplass Brothers productions, Complex Networks, A&E Networks, Hearst Media, ESPN Films, RYOT, Vice+ and Vimeo.
The 41st Annual Telly Award winning categories included Branded Content: 3D Graphics/Animation (Non-Stereoscopic) as well as Branded Content: Business-to-Business. Crescent Electric worked with Ash Stiles and Sam Garland of Ash Stiles Design on this acclaimed project. “We applaud the collaborative efforts of Ash Stiles Design and our in-house marketing team. Through countless hours of market research, design and scripting, the team created a completely customized and on-brand motion designed video as well as a clear and concise message to help our customers understand the key benefits of Crescent’s onsite inventory management system,” said Jeff Lampe, Vice President of Marketing. “It is amazing to be recognized along with key brands such as Microsoft, ESPN, Disney, Condé Nast, Netflix, NBC, Time Warner, PBS and Universal.”
“Crescent is pushing the boundaries for video and television innovation and creativity at a time when the industry is both rapidly changing and heavily impacted by the current crisis,” said Sabrina Dridje, Managing Director of the Telly Awards. “Our theme for this season, Telly Award Winners Tell Great Stories is a true reflection of the diversity of stories the community is skillfully able to tell. Now, more than ever, do we need to celebrate them and those that bring global stories to our attention. This award is a tribute to the talent and vision of these creators.”
Last year, The Telly Awards attracted more than 12,000 entries from top video content producers including Adult Swim, the BBC, Condé Nast, Complex Networks, Netflix, Refinery29, RadicalMedia, T Brand Studio and Ogilvy & Mather. The full list of the 41st Annual Telly Awards winners can be found at www.tellyawards.com/winners.
About The Telly Awards
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, StudioDaily, Stash Magazine, and Digiday.
Crescent Electric Supply Company is one of the largest electrical supply distributors in the U.S. The family-owned business has served contractors, institutional, and industrial customers with a broad line of electrical, industrial, and data communication products from 130+ branch locations in 26 states for over a century. In addition to the Crescent Electric brand, customers are served by BA Supply in Missouri, Interstate Electric Supply in Idaho, Mesco Electrical Supply in Ohio, Womack Electric Supply in Virginia and North Carolina, Stoneway Electric Supply in Washington, Oregon, and Idaho and National Electric Supply in New Mexico. The Company received the Best of the Best Overall Distributor Marketing Award for 2018 from the National Association of Electrical Distributors (NAED).